01
Brand Identity
Brand Identity
What you’ll get
Strategy
Visual Identity
Brand Voice
Comprehensive Brand Guidelines
maia hadfield
maia
hadfield
maia hadfield
bringing vibrance and energy into every project, no matter the size, making the world a more visually appealing place to be.
Selected Work
Services
01
Brand Identity
01
Brand Identity
02
Packaging & Merchandise
Packaging & Merchandise
What you’ll get
Packaging Systems
Label Design
Merchandise & Apparel
Retail Collateral
02
Packaging & Merchandise
02
Packaging & Merchandise
03
Campaigns & Advertising
Campaigns & Advertising
What you’ll get
Campaign Concepting
Out-of-Home Advertising
Digital & Social Ads
Video Ad Design
03
Campaigns & Advertising
03
Campaigns & Advertising
04
Event Design
Event Design
What you’ll get
Event Branding
Signage & Wayfinding
Sponsor Activations
Passes & Print Collateral
04
Event Design
04
Event Design
05
Art Direction
Art Direction
What you’ll get
Photo & Video Shoot Direction
Moodboards & Shot Lists
Styling & Prop Sourcing
Retouching & Image Review
05
Art Direction
05
Art Direction
06
Photography
Photography
What you’ll get
Product & E-commerce
Lifestyle & Campaign
Portraits & Headshots
Editorial
06
Photography
06
Photography
Approach
01
Discover
Every project starts with research into the client, their audience and the competition, so the work is grounded in strategy rather than trends.
01
Discover
Every project starts with research into the client, their audience and the competition, so the work is grounded in strategy rather than trends.
02
Explore
Several distinct creative directions are developed and tested against the brief, so the strongest idea earns its place.
02
Explore
Several distinct creative directions are developed and tested against the brief, so the strongest idea earns its place.
03
Refine
The chosen direction is sharpened through focused rounds of feedback until every detail, from colour values to copy, is right.
03
Refine
The chosen direction is sharpened through focused rounds of feedback until every detail, from colour values to copy, is right.
04
Deliver
The final work is rolled out across every touchpoint, with guidelines and organized files so it stays consistent long after launch.
04
Deliver
The final work is rolled out across every touchpoint, with guidelines and organized files so it stays consistent long after launch.
about
who am I?
I'm Maia, a designer, art director and photographer based in Toronto and Vancouver. I help brands find their look and voice, then carry them everywhere they land, from identity systems and packaging to campaigns, events and the photography that brings them to life.
I've worked in-house, at agencies, and now independently, so I know how to move between big-picture strategy and the details that make it work. Industries I have worked with span resources, health, sports and consumer brands. The goal is always the same: work that's strategic, considered and impossible to ignore.
who am I?
Nara Parker is an independent art director working from London. The work starts with position who it is for, what it should refuse then becomes identity, site, and motion as one language.
I've worked in-house, at agencies, and now independently, so I know how to move between big-picture strategy and the details that make it work. Industries I have worked with span resources, health, sports and consumer brands. The goal is always the same: work that's strategic, considered and impossible to ignore.
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