Orbiton Rebrand
A full rebrand for an investor relations tech company to keep up with their rapid growth.
Discipline
Brand Identity
/ Presentation
/ Merchandise
Client
Orbiton
Timeline
2 months
Year
2026
Deliverables
Brand Identity, Logo, Merchandise, Presentation
The problem
Orbiton was pursuing larger clients, but its brand read as a startup. It needed to look credible to executives and institutional investors while keeping its brand awareness.
The solution
A new identity built around the bones of its existing logo: Bright Green, Deep Teal and Deep Blue blended into a signature mosaic gradient, calm neutrals, Plus Jakarta Sans and Inter, and a defined brand voice. The system is documented in full guidelines and applied to a sales deck, business cards and merchandise.
The outcome
A cohesive, corporate identity Orbiton can scale across deck, web and print as it grows.
