FNHA Cancer Awareness Campaign
A campaign that connects cancer prevention to the voice that carries stories, songs and language working with Ecstatic Design.
Discipline
Art Direction
/ Advertising
/ Social Media
Client
First Nations Health Authority
Timeline
6 months
Year
2026
Deliverables
Digital Ad Design, Photography Art Direction, Video Art Direction, Digital Ad Deployment, Management + Reporting, Printed Handout Design
The problem
FNHA needed to raise awareness of mouth and throat cancer prevention among First Nations people in BC, reaching community members and health care providers clearly and culturally grounded.
The solution
In collaboration with Ecstatic Design, I art directed the photo and video shoot. The visual system sets community portraits on colour blocks with patterns designed by a First Nations illustrator inside a speech-bubble frame, and runs across Meta static, story and video ads, social and web banners, and print resources for the public and nurses.
The outcome
A culturally grounded campaign that carries one clear message from social feeds to clinical conversations. Digital ads delivered 3M+ impressions across 5 channels, directing over 75K clicks to the landing page.
3M+
Digital Ad Impressions
18
Ads Across 5 Channels
