Good Grub Brand Identity
A diner-inspired identity that makes plant-based skincare feel playful, nostalgic and fresh.
Discipline
Brand Identity
/ Packaging
Client
Good Grub
Timeline
6 weeks
Year
2024
Deliverables
Illustration System, Brand Identity, Logo, Packaging
The problem
Good Grub's natural formulations needed a brand as vibrant as the company behind them, one that could stand out in a crowded skincare category.
The solution
An identity drawn from classic American diners, with bold, juicy typography and detailed hand-drawn ingredient illustrations. It was built into a full packaging system.
The outcome
A brand that feels approachable on shelf and clearly communicates the quality of its plant-based ingredients.
