Blue Ruby Jewellery Rebrand
Modern packaging and photography for a long-standing Vancouver jeweller's first full rebrand.
Discipline
Packaging
/ Social Media
/ Art Direction
Client
Blue Ruby Jewellery
Timeline
1 year
Year
2024
Deliverables
Brand Identity, Packaging, Merchandise, Photography, Art Direction, Social Media
The problem
Blue Ruby's first rebrand since opening called for packaging and imagery that felt modern without losing the brand's history.
The solution
I led the creative process with the Blue Ruby team. The work included simplified magnetic-closure boxes with envelope flaps, cotton pouches, shopping bags, care cards, and gift cards, along with e-commerce and seasonal campaign photography.
The outcome
A cohesive brand experience from unboxing to online shopping, with atmospheric imagery that sells the world of the brand.
5
Packaging Touchpoints
10
Locations
