Mama's Best Brand Identity
A fire-breathing wolf gives a family-owned specialty food company a brand character as bold as its serrano heat.
Discipline
Brand Identity
/ Packaging
Client
Mama's Best
Timeline
6 weeks
Year
2024
Deliverables
Brand Identity, Packaging Design
The problem
Mama's Best makes handcrafted sauces and spreads from generational recipes. It needed a logo and identity that captured its heritage and heat, and that would stand out in a competitive specialty food market.
The solution
A memorable, ownable wolf mascot in a clean, vibrant illustrative style, built into a logo, brand identity, and label and packaging design.
The outcome
A brand character that signals heat at a glance and keeps the family story front and centre on shelf.
