FNHA HPV Awareness Campaign
A multi-platform campaign bringing HPV awareness to Indigenous youth and parents across BC working with Ecstatic Design.
Discipline
Advertising
/ Art Direction
/ Social Media
Client
First Nations Health Authority
Timeline
6 months
Year
2025
Deliverables
Digital Ad Design, Billboard + Bus Ad Design, Photography Art Direction, Digital Ad Deployment, Management + Reporting
The problem
HPV-related cancers disproportionately affect First Nations communities. FNHA needed to raise awareness about protection against HPV and communicate important health information clearly, accessibly and with cultural care.
The solution
In collaboration with Ecstatic Design, culturally informed campaign visuals, including billboards, transit ads, print handouts, and static and video assets optimized for each digital platform. I also art directed the campaign photo shoot.
The outcome
A bright, engaging campaign that put the health message first across outdoor and digital channels. 20M+ impressions, a $0.34 average cost-per-click, and over 362K landing page visits.
20M+
Digital Ad Impressions
$0.34
Cost-Per-Click
