Good Grub
Good Grub is a plant-based skincare brand that transforms daily routines into self-care experiences. The brand needed a visual identity that would reflect their vibrant, fun approach while communicating the quality of their plant-based formulations.
Type
Branding, Packaging
Date
March 2024
Service
Photography
Client
Good Grub
Synopsis
The visual identity draws inspiration from classic American diners, combining hand-drawn illustrations of key ingredients with juicy, bold typography that feels both nostalgic and fresh. The old-school diner aesthetic creates an unexpected contrast in the skincare space, making products feel approachable while the detailed ingredient illustrations reinforce the brand's commitment to natural, plant-based goodness.
Client
