Good Grub
Good Grub is a plant-based skincare brand that transforms daily routines into self-care experiences. As a Vancouver-based graphic designer, I developed a complete brand identity and packaging design system that reflects their vibrant, fun approach while communicating the quality of their natural formulations.
Type
Branding, Packaging
Date
March 2024
Service
Photography
Client
Good Grub
Synopsis
The visual identity draws inspiration from classic American diners, combining hand-drawn ingredient illustrations with bold, juicy typography that feels both nostalgic and fresh. The unexpected diner aesthetic sets Good Grub apart in the skincare space — making the products feel approachable and playful while the detailed botanical illustrations reinforce the brand's commitment to plant-based ingredients. The result is a cohesive packaging design system that stands out on shelves and resonates with a health-conscious, design-savvy audience.
