FNHA

Working with Ecstatic Design, I contributed to a comprehensive public health campaign for the First Nations Health Authority focused on increasing HPV vaccination awareness among youth and parents. This multi-platform initiative required creating materials that would effectively communicate important health information to reach Indigenous communities across British Columbia.

Type

Campaign

Date

April 2025

Service

Graphic Design

Client

FNHA

Synopsis

I created outdoor and digital advertising for an HPV vaccination awareness campaign targeting Indigenous youth and parents across British Columbia. The work included billboards and transit ads alongside digital assets deployed across Snapchat, Google, YouTube, Facebook, and Instagram, featuring both still images and video content optimized for each platform's unique format and audience engagement patterns. I art directed the photo shoot and developed culturally aware materials that maintained a bright, engaging aesthetic across all touchpoints, ensuring visual consistency while effectively reinforcing the health messaging to diverse demographics throughout the campaign.

Client