Blue Ruby
I joined the Blue Ruby jewellery team during their first full rebrand since the company's inception. The Vancouver-based brand needed updated packaging design and photography — and I led the creative process collaboratively to build a modern visual identity that honours their history while positioning them for the future.
Type
Packaging Design, Brand Strategy, Product + Lifestyle Photography
Date
April 2024
Service
Photography
Client
Blue Ruby
Synopsis
Working closely with the Blue Ruby team, I reimagined their entire brand experience from packaging to photography. The redesigned collection features simplified boxes with magnetic closures and envelope-style flaps, complemented by cotton cloth pouches, branded shopping bags, care cards, signature gift wrap, and personalized gift cards — every touchpoint reflecting Blue Ruby's commitment to quality craftsmanship. I also developed their visual identity through e-commerce product photography and seasonal brand campaigns, creating atmospheric lifestyle imagery that sells not just the product but the world of the brand. This project showcases my expertise in jewellery packaging design, product photography, and end-to-end brand identity for Vancouver retailers.
