Blue Ruby
I joined the Blue Ruby team during their first full rebrand since inception. Seeking updated imagery and packaging, I took the lead role in collaboratively designing with the Blue Ruby team to create modern solutions that resonate with their history and future goals.
Type
Packaging Design, Brand Strategy, Product + Lifestyle Photography
Date
April 2024
Service
Photography
Client
Blue Ruby
Synopsis
Working with the Blue Ruby team, I helped reimagine their entire brand experience from packaging to photography. The redesigned collection features simplified boxes with magnetic closures and easy-to-grab envelope-style flaps, complemented by cotton cloth pouches that protect jewels from scratching and branded shopping bags that complete the unboxing moment. Every touchpoint—from care cards to signature gift wrap and personalized gift cards—reflects Blue Ruby's commitment to quality craftsmanship while ensuring their pieces remain protected long after purchase. I also developed their visual identity through photography for e-commerce and seasonal campaigns, creating atmospheric imagery that sells not just the product but the lifestyle of the brand, showcasing each piece's unique character while maintaining consistent storytelling across all channels.
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